G-Cloud 14: How do top suppliers use it to their advantage?

Myth: “Getting on G-Cloud 14 will mean I have access to all the relevant opportunities and will enable public sector growth” 🏺🏛️

While G-Cloud is Crown Commercial Service’s most sought-after framework for businesses looking to work with the public sector, it's not a ‘silver bullet’ for success. This key route to market for cloud-based products and services is just that, a route to market which needs to be used as part of a wider sales and marketing strategies.

At Stotles, we have found that the suppliers who win big through G-Cloud are those who integrate their listing on the framework into their wider sales and GTM strategies.

Whether you’re a G-Cloud veteran or are weighing up whether it’s the right framework for you, we brought together some of G-Cloud’s most successful suppliers to discuss how they use the framework to secure contracts and work better with the public sector.

Hear from our experts to understand how they’re using G-Cloud to their advantage, and understand the behaviours, strategies and partnerships that give them an edge over the rest of the market:


⭐️ Dylan Keth, Sales Lead at Stotles
⭐️ Patrice Bendon, Customer Success Director at Dun & Bradstreet
⭐️ Jennifer Benge, Head of Sales and Marketing at Bedroq