Provision of Communications Services for the Office of Public Works (OPW)

Description

The Office of Public Works invites organisations to submit proposals for the provision of communications advice, public relations and digital media support for the Office of Public Works. As well as traditional PR services, digital media is a core aspect of the OPW’s overarching communications strategy as it provides a means of making complex information accessible to a wider public, communicating key messages for campaigns and highlighting various aspects of the OPW’s work. In pursuit of its mission and business objectives, the OPW uses a full marketing and communications mix that includes advertising, events online and off, live streaming, PR, web, digital marketing, direct mail, and design/print. These activities are managed by the Corporate Communications and Press Office Teams within the OPW. The OPW’s communications activities are broadly divided into three areas, namely corporate communications, programme communications and consumer communications. The Office of Public Works invites organisations to submit proposals for the provision of communications advice, public relations and digital media support for the Office of Public Works. As well as traditional PR services, digital media is a core aspect of the OPW’s overarching communications strategy as it provides a means of making complex information accessible to a wider public, communicating key messages for campaigns and highlighting various aspects of the OPW’s work. In pursuit of its mission and business objectives, the OPW uses a full marketing and communications mix that includes advertising, events online and off, live streaming, PR, web, digital marketing, direct mail, and design/print. These activities are managed by the Corporate Communications and Press Office Teams within the OPW. The OPW’s communications activities are broadly divided into three areas, namely corporate communications, programme communications and consumer communications.