HRB-2021-Media Training & Strategic advice

Description

The Health Research Board (HRB) is a state agency that supports research and provides evidence to prevent illness, improve health and transform patient care. The HRB has 65 staff. Our annual budget is in excess of €45m and we manage a research investment portfolio of approximately €200m. The agency is funded mainly by the Department of Health, and Board members are appointed by the Minister for Health. In line with the media policy, the HRB are committed to training any person who will be a spokesperson around any topic on behalf of the organisation. This will include: Spokesperson specific training: Spokespeople will receive hands on practical training in front of cameras, microphones and live audiences. Trainers should focus on the specific topic at hand and will simulate a variety of interview approaches. This is designed to train people for the reality of a tough interview and key tactics required to ensure your key messages are heard and understood. This will be delivered as a learning experience with a view to continuous improvement. Identification of key messaging: This will apply for Corporate messages and topic specific messaging (trainees would bring a specific case study.). Advice will be required on what the key messages are and how to shape these messages effectively. Feedback on performance and provision of key learning tips: Individual performance review and feedback will be an essential part of any training experience. Training or coaching will include verbal feedback and review of technique tailored for each participant. Strategic direction and coaching: Provision of strategic and contextual media advice in relation to topical issues in health or emerging news stories along with coaching on how to deliver related messaging.