Stotles logo
Openclosing

Advertising and Sponsorship Partner

Published

Description

The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets, over the last two contract terms have generated a significant annual income. The asset types include roundabouts, street furniture, lampposts and mobile assets. This non digital advertising and sponsorship tender seeks to maximise this opportunity this by the procurement of agents who will generate an increased and sustainable annual income stream going forward. The City of Cardiff Council (CCC) is nearing the end of the current term of the successful Advertising and Sponsorship contract with Market leaders. We are now in the position to offer a new contract opportunity to assist CCC to exploit its corporate assets to generate sustainable maximised income so that revenue can be used to support corporate activities through sponsorship and advertising activities. The overall contract will be awarded for 3 years with the option to extend for a further 2 years (subject to annual review). Lot 2: Lamp Posts Outside City Centre The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio of approximately 2000 Lampposts columns. This initiative will also give local business the opportunity to advertise in prime locations around the city. Traffic flow information and very high footfall pedestrian areas, Cardiff can offer advertisers exposure across its road network to be seen by road users and pedestrians alike. Lot 3: City Centre Lamp Posts & Bench Ends The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio within the City Centre. This initiative will also give all businesses and high-profile events the opportunity to build their brand or raise awareness of their business, event or promotional activity to the visitors, commuters and residents of Cardiff, contributing to an annual footfall 40 million per year and a GBP 1.2billion daytime economy and exposure across its road network to be seen by road users. and pedestrians alike. Lot 1: Roundabouts and Verges The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio of Roundabouts and verges. This initiative will also give local business the opportunity to advertise in prime locations around the city. Traffic flow information and very high footfall pedestrian areas, Cardiff can offer advertisers exposure across its road network to be seen by road users and pedestrians alike. The current supplier owns all installed signage in-situ. Any new supplier will need to supply and install their own signage at their cost. The following specification sets out the scope, the asset types and a detailed list of defined asset locations. Detailed requirements are also fully explained, together with performance criteria, constraints and contract management stipulations. Lot 4: Promotional Activation Sites The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio within the City Centre. This initiative will also give all businesses and high-profile events the opportunity to build their brand or raise awareness of their business, event or promotional activity to the visitors, commuters and residents of Cardiff, contributing to an annual footfall 40 million per year and a GBP 1.2billion daytime economy.

Timeline

Publish date

23 days ago

Close date

in 1 day

Buyer information

Cardiff City Council

Contact:
Lina Gerritzen
Email:
CorporateandTransport@cardiff.gov.uk

Explore contracts and tenders relating to Cardiff City Council

Go to buyer profile
To save this opportunity, sign up to Stotles for free.
Save in app
  • Looking glass on top of a file iconTender tracking

    Access a feed of government opportunities tailored to you, in one view. Receive email alerts and integrate with your CRM to stay up-to-date.

  • ID card iconProactive prospecting

    Get ahead of competitors by reaching out to key decision-makers within buying organisations directly.

  • Open folder icon360° account briefings

    Create in-depth briefings on buyer organisations based on their historical & upcoming procurement activity.

  • Teamwork iconCollaboration tools

    Streamline sales workflows with team collaboration and communication features, and integrate with your favourite sales tools.

Stop chasing tenders, start getting ahead.

Create your free feed

Explore similar tenders and contracts

Browse open tenders, recent contract awards and upcoming contract expiries that match similar CPV codes.

Explore other contracts published by Cardiff City Council

Explore more open tenders, recent contract awards and upcoming contract expiries published by Cardiff City Council.

Explore more suppliers to Cardiff City Council

Sign up