Fanbase Engagement - Central Storytelling

Description

UK Sport are looking for a costed business model and implementation plan for a transformational new central storytelling and content service, that will harness the incredible assets we have across 50 sports, and truly connect our priority audiences. Its purpose is to increase the relevance of Olympic and Paralympic sport, by building and engaging a very sizeable single fanbase through professional service and compelling storytelling, in and between Games. It will need to have built-in capability to collect, store, manage and track first party data enabling the sector to draw critical insights, to drive further engagement. We would like to see the challenges outlined above explored in greater detail in a practical and purposeful fashion that would enable our organisations to take the sort of strategic and financial decisions required to make this a reality. The sort of questions we'd want to be addressed and answered by this Implementation Analysis would include: 1. What are the options for implementing a central storytelling vehicle to reach our priority target audiences? 2. What are the costs associated with implementing these options? 3. What are the timelines and associated phases of work with implementing these actions? 4. What are the major risks associated with implementing these actions? How can these be mitigated? 5. How would you leverage the athlete stories to ensure increased emotional connection with fans? 6. How would you maximise the post Games 'glow' to bring the athletes' stories back home to fans and communities? 7. Is there a simple narrative of the sport/athlete journey to the Games that could simplify the complex competition infrastructure for fans? 8. How could existing social media followers of sports/athletes be transitioned/added to a central platform 9. How could data be built on interests, preferences, purchasing info etc. And what questions would we need to ask to get to this? Written response required • Your understanding of the brief and core insights you offer • How you will deliver the implementation analysis and business case development • Initial early thinking and recommendations • Initial cost estimates for scale of investment required • Timeframe for delivery • A detailed breakdown of your budget • Why we should consider your agency including credentials and relevant experience, clients and work • The team who would work with us going forward • UK Sport seeks to work with leading, responsible suppliers. We'd like to understand your own commitments in the spaces of EDI, Sustainability and Wellbeing in line with our ambitions to 'power positive change'. *********** - The Invitation to Tender (ITT) document is attached to the notice. - The closing date for proposals is 10th November (5.00pm)