Contract for the Provision of Integrated Mass Media, Creative and Advertising Agency for Fresh & Balance

Description

Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region. Our remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst our local population and key audiences using a multi-strand approach based on best national and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers. A key element of work is the design and delivery of integrated campaigns from the first set of designs to media planning and delivery, as well as a support strand with printed and digital collateral and web support. This will form the bulk of agency support with the flexibility of a full service agency who can deliver other marketing specialist services as and when needed. It is contract for 60 months with optional extension of 3 X 12 months. Lot 1: Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region. Our remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst our local population and key audiences using a multi-strand approach based on best national and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers.A key element of work is the design and delivery of integrated campaigns from the first set of designs to media planning and delivery, as well as a support strand with printed and digital collateral and web support. This will form the bulk of agency support with the flexibility of a full service agency who can deliver other marketing specialist services as and when needed. The contract for 60 months with optional extension of 3 X 12 months.The contract is not a guarantee of continual work and the budget set at a level to accommodate potential future work if elements of the programme were expanded within the timeframe. It will be subject to 1/ continued funding for the Fresh and Balance programme 2/ the requirements as and when for campaigns subject to our budget allocations and 3/ three months' notice of termination convenice of the contract.