Strategic Planning and Media Buying - Full Agency Service

Description

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Lot 1: Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels(including UCAS, WhatUni, The Student Room, IDP Connect). Additional information: Though not currently, there is a slight possibility that ERDF sourced funding may be used for this contract.