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Closed

Public-opinion polling services

Published

Buyer

DR

Value

3,400,000 DKK

Description

Den udbudte ydelse er kaldet en 360 graders målingen, som er et værktøj DR skal benytte til at monitorere danskernes mediebrug på tværs af medier og som skal give DR et indblik i serviceringen af forskellige målgrupper på de forskellige medieplatforme som DR udkommer på. Målingen skal samtidig være med til at afdække dækningseffekter af større satsninger og initiativer for at afgøre om disse initiativer lever op til forventningerne. Den udbudte ydelse er kaldet en 360 graders målingen, som er et værktøj DR skal benytte til at monitorere danskernes mediebrug på tværs af medier og som skal give DR et indblik i serviceringen af forskellige målgrupper på de forskellige medieplatforme som DR udkommer på. Målingen skal samtidig være med til at afdække dækningseffekter af større satsninger og initiativer for at afgøre om disse initiativer lever op til forventningerne.

Timeline

Publish date

8 years ago

Close date

8 years ago

Buyer information

DR

Contact:
Birgitte Germann Skytte
Email:
bige@dr.dk

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Notice topic

Public-opinion polling services

Related topics

Market and economic research; polling and statistics

Source

Ted (OJEU)
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