Selection Questionnaire (SQ) for Public Affairs and Engagement Agency & Corporate Communications Agency

Description

In order to support The Crown Estate strategy we would like to appoint an agency(s) for the following areas: 1) Public Affairs and Engagement agency to support The Crown Estate to build and manage its relationships and activity amongst key stakeholders and across its key markets through its public affairs and engagement activities. This includes Public Affairs, stakeholder engagement utilising a broad range of tactics, policy analysis and development, message development and report writing. 2) Corporate Communications agency to support The Crown Estate to build and manage its reputation amongst key stakeholders and across its key markets through its external communications activities. This includes, but is not limited to, media relations, social media, website, narrative and key message development. The main objectives are to grow reputation by increasing awareness and understanding of the organisation, its role and the impact it has for the nation. Lot Lot 1: Public Affairs and Engagement Agency We are looking for an agency that can support us in four main ways: • Public Affairs and Engagement Strategy design and delivery aligned with overall business objectives in 1) UK Parliament and Whitehall, 2) English regions and to support and deliver activities in devolved nations outside Welsh Public Affairs agency scope, 3) public bodies, 4) non-Government stakeholders 5) civil society • Strategic and proactive engagement programmes to support business objectives / strategy, and project scopes • Policy analysis and development for property and outside current retained agency scope. Current retained agencies include but are not limited to, Corporate Communications, Welsh Public Affairs, Welsh Strategic Counsel, Strategic Energy Political and Legislative Counsel and Planning consultants. • Production of business reports and innovative supporting materials with supporting engagement programmes. Lot Lot 2: Corporate Communications Agency Through insights with its key audiences, The Crown Estate has identified that greater understanding and visibility of its brand will lead to greater favourability and credibility to deliver on its strategy. We are looking for an agency that can support us in two main ways: 1) Strategic Corporate Communications advisory – in particular: • Narrative development • Strategic corporate communications counsel, including issues management • Integrated communications campaigns – strategy, content and implementation • CEO and exec team profiling, communications and engagement, including conferences and speaking opportunities • Media Training and leadership coaching • Digital communications strategy • Media analysis and insights 2) PR and social media delivery – support to deliver communications strategies and campaigns including: • Creating materials and content • Selling-in news stories • Managing social media • Media monitoring • Social listening • Securing interviews and speaking opportunities