Advertising and Media Buying Partner

Description

The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies. We are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta. Overall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment. We require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness. Lot 1: We require promotion of the core brand, subject and courses and promotion of key recruitment events throughout the cycle encompassing all the key stages in the applicant journey including: • Pre-application - brand awareness and reputation building, early engagement in the university. • Open Days - driving bookings and attendance. • Drive to apply - promoting our course portfolio, showing what we can offer for people to make the decision to apply to us. • Application/ Conversion - keeping the leads warm. • Still time to apply - post January deadline where we have space on courses. • Clearing - promoting Chichester as a clearing destination Our marketing efforts target those looking for an undergraduate or postgraduate qualification, primarily from the UK but some International work will be required. As well as smaller B2B campaigns looking at CPD, professional qualifications and promoting the university's services such as conferencing. Please note this is not an exhaustive list. The agency also needs to ensure that: • Costs are transparent and that the mediums used offer the best results. • Results are quantifiable, providing benchmarking prior to campaign launch and the full analysis of results (including platform analytics, from own systems/suppliers and Google Analytics) to understand how successful our campaigns are with key demographics and geo-locations across the various media channels. • A smooth sign-off process to ensure deadlines are met. • Exemplary customer service with regular updates on how campaigns are progressing, including advice on what to optimise if the advertising is not generating expected results. • Help bring something that is distinctive and exclusive to the University, and which ensures the University's competitive advantage. • Data driven insight and interactive campaign dashboards. • Reporting with recommendations that can be implemented to future campaigns. • Bringing new ideas to the table from your experience in sector or whilst monitoring future trends. The contract is scheduled to commence on the 1st March 2025, with mobilisation from the 1st February 2025. The contract will be for 3 years with a 12-month break clause for both parties The Selection Questionnaire document can be obtained via the link on https://help.chi.ac.uk/tenders.