Freelance Marketing Manager

Description

CARAD is seeking a marketing manager to develop and deliver a marketing strategy for CARAD and their new visitor attraction, TimeScape Rhayader. TimeScape Rhayader has recently opened to the public and requires a concentrated marketing effort to build awareness about this attraction and increase footfall. The marketing manager will be instrumental in this marketing effort.CARAD have been awarded funding from Powys County Council to deliver a project to boost their resilience as an organisation. As part of this project they will be delivering a cross-marketing resource with other cultural heritage organisations along the A44 and A470. This role will be instrumental in developing this resource and ensuring it receives sufficient reach.This project also involves an arts development officer to research and plan arts activities at CARAD going forward. This role will work with this officer to promote the programme which comes out of this research.The Marketing Manager will be involved in any additional marketing activities generated by this project.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=142362. About CARADCARAD (Community Arts Rhayader and District) is an inclusive community arts and heritage charity which works for the benefit of the people of Mid Wales. We provide a creative hub which nurtures and showcases the area’s rich social and cultural heritage and which celebrates our rural area and its natural history.We seek to create a culturally vibrant and resilient community.We host regular arts, wellbeing and heritage events, giving a platform to local creatives, contributing to the cultural offering in Mid Wales and improving the wellbeing of local people.We have also created and manage an all-weather visitor attraction – TimeScape Rhayader. TimeScape has recently opened to the public and explores the area’s fascinating stories from past and present.About the roleCARAD have been awarded funding from Powys County Council to deliver a project to boost their resilience as an organisation. This role will develop and deliver a marketing strategy for CARAD and their new visitor attraction, TimeScape Rhayader.Responsibilities- To review marketing suggestions included in the business plan developed by creative consultants Addo and others and develop a robust marketing plan for 2024-2026, for CARAD activities and TimeScape Rhayader- To action the marketing plan, across relevant third party websites, social media, newsletters and our websites.-To ensure that aspects of the plan (eg website deadline information and instructions,) are deliverable by volunteers or staff in 2025.- To cross-promote activities with other local arts organisations, as well as regional festivals and arts weekends.- To develop a cross-marketing resource with cultural heritage and arts organisations along the A44 and A470.Deliverables- Create and action a marketing plan for CARAD and TimeScape Rhayader- To develop a cross-marketing resource with local cultural heritage organisations in collaboration with a graphic designer and Arts Officer to build the profile of Rhayader and Mid Wales more widely- Improve engagement across CARAD’s social media platforms- Create a report / reports to the line manager on your progressRequirements- Prior experience in marketing organisations who offer activities and events.- Experience in managing a range of social media platforms- Excellent attention to detail, ensuring accuracy and consistency in allcommunications- Proven ability to work independently and adapt to changing priorities in a fast-paced environment- Experience working with small charities with limited resources, and in small teams.-Demonstrate good communication skills whilst working with a range of people.- Experience with project management, including managing deadlines, coordinating tasks and ensuring smooth communication- Experience of creating marketing materials with multiple stakeholdersHow to applyPlease fill in and return the application form with a CV to manager@carad.org.uk and by 9am on 3rd July. If you have any questions about this role, contact manager@carad.org.uk.We will hold an informal interview with shortlisted candidates in the week commencing 8th July.(WA Ref:142362)