Stotles logo
Stale pre-tender

National Army Museum Communications Project

Published

Description

The National Army Museum is currently undergoing a major transformation to create an exciting new visitor attraction, located in the heart of Chelsea, opening in Spring 2017. The new modern, 21st century museum has ambitions visitor targets, (up from 250,000 pre closure to 340.00 in opening year and growing to over 400,000 by 2025/26). In addition NAM seeks to diversify and develop its audiences and become more commercially focused (NAM aims to generate in the region of £2M in the first year of opening, £1.5M of which, is to be achieved as a result of footfall to the Museum). We are seeking to partner with communications agencies (creative, media and PR) to help us achieve these goals. The brand new museum will feature five state-of-the-art gallery spaces taking visitors on an interactive journey exploring the role of the Army, the stories of the men and women who served, and the Army’s influence on society and popular culture. The popular play space for children aged 7 and under has been revamped and rebranded as Play Base. This is a separate admission-charged space with its own commercial objectives. There will also be a new, improved café, shop and learning facilities. This exciting new offer is underpinned by a new brand identity and approach to visual communications positioning NAM as ‘inspiring more than just questions and answers.’ The new NAM is stimulating, relevant, insightful, conversational, sharing and real, it seeks to spark conversations not simply disseminate information. We are a Museum whose story is both historic and of the moment. Not a day goes by without our story being in the press or on television; this is a very unique and special position and one that we want to maximise to grow engagement with our work. One of the key tasks for the appointed agency/ies will be to engage UK audiences in the new NAM offer and brand, with a particular focus on families and those who do not identify as having a specialist interest in the subject matter. Creating a positive and exciting new proposition will be essential to overcome any historical (and potentially negative) perceptions associated with the Army and the Museum. The campaign spend budget for the project is c£200K - £250K.

Timeline

Publish date

9 years ago

Close date

7 years ago

Buyer information

National Army Museum

Contact:
Ms Laura McKechan
Email:
lmckechan@nam.ac.uk

Explore contracts and tenders relating to National Army Museum

Go to buyer profile
To save this opportunity, sign up to Stotles for free.
Save in app
  • Looking glass on top of a file iconTender tracking

    Access a feed of government opportunities tailored to you, in one view. Receive email alerts and integrate with your CRM to stay up-to-date.

  • ID card iconProactive prospecting

    Get ahead of competitors by reaching out to key decision-makers within buying organisations directly.

  • Open folder icon360° account briefings

    Create in-depth briefings on buyer organisations based on their historical & upcoming procurement activity.

  • Teamwork iconCollaboration tools

    Streamline sales workflows with team collaboration and communication features, and integrate with your favourite sales tools.

Stop chasing tenders, start getting ahead.

Create your free feed

Explore similar tenders and contracts

Browse open tenders, recent contract awards and upcoming contract expiries that match similar CPV codes.

Explore other contracts published by National Army Museum

Explore more open tenders, recent contract awards and upcoming contract expiries published by National Army Museum.

Explore more suppliers to National Army Museum

Sign up