Tender for the selection of an Implementing Agency for the development of a multi-Programme REA EU 1144/2014 for the promotion of poultry products

Description

Promotion programme in France, Poland, Germany and Spain. The EURSPO Programme focuses on the promotion and information of European sustainable poultry products and the benefits of the consumption of European poultry meat with a strong emphasis on the efforts of the industry towards more sustainable European production systems and more sustainable consumption trends (zero food waste). The recruitment of a specialized Implementing Agency is necessary, to plan and execute the actions covered in this program once CIPC and its partners will have signed the Grant Agreement. The partners expect a sustainable partnership with the Implementing Agency, based on high mutual confidence, considering the budget involved and the need to sustain the partners’ confidence via the proposed programme. The Agency will interact with CIPC as Coordinator, but also with all the partners individually to implement the program in their respective target countries. Lot 1: The Implementing agency will support the beneficiaries in implementing the following actions foreseen in this programme : - Public relations activities (PR office & press releases) - Digital communication (social media campaign, online advertising, digital events, etc. - Organisation of Points of Sale and different types of Events (B2B, B2C) and activities targeting consumers (restaurant weeks, sponsorships,…) - Advertising in different media (press, online, outdoor,…) The Candidate will have to propose how to articulate and adapt all these actions to the different target countries, as well as demonstrate their experience in the different fields of activities. CIPC will send applicants on demand a briefing including technical information related to the selection of the target markets and the programme’s objectives for the preparation of their proposals. An Evaluation Agency will also be selected to audit the programme and its activities. The selected body will be expected to facilitate the work of the evaluation agency as required throughout the project, e.g. provide information requested by the evaluation agency, participate in occasional meetings and take on board its recommendations