Awarded contract
Published
ACTIVATIONS POINTS DE VENTE France 2023-2025
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Description
L'objectif du présent appel d'offres est d'identifier un prestataire de services qui accompagnera le Conseil Interprofessionnel du Vin de Bordeaux dans la mise en oeuvre d'activations en points de vente, en France pour 2023, 2024 et 2025. Lot 1: Dynamiser l'image des Vins de Bordeaux auprès des prescripteurs influenceurs et des consommateurs / amateurs de vins;Réengager le coeur de cible (45+) et rajeunir notre cible en recrutant les futurs consommateurs de vins (35-);
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