User Experience and User Insight Platform

Description

Ordnance Survey (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals (B2G, B2B, B2C). Further information on OS can be found on our website http://www.os.uk. Ordnance Survey Leisure Limited ('OSLL') is the consumer facing subsidiary element of the Ordnance Survey Ltd business. This means that whilst Ordnance Survey Ltd might be procuring and entering the contract, OSLL will also have the right to use the services procured. The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS' approach in a rapidly changing world. The Consumer mission is to help more people to get outside more often so they can live longer, stay younger and enjoy life more. OS is focused on a customer centric approach to developing its' products and therefore requires a User Experience (UX) research & testing tool to understand OS' user needs and behaviours and to test viability and value of new ideas and prototypes with a representative audience or a variety of user groups. The contract will be for an initial term of 2 years, with the option to extend annually for a further 2 years (2+1+1). Additional information: Bidders interested in applying for this opportunity should do so electronically through In-Tend. Visit https://in-tendhost.co.uk/os to access the supplier portal. Ordnance Survey (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals (B2G, B2B, B2C). Further information on OS can be found on our website http://www.os.uk. OS is focused on a customer centric approach to developing its' products and therefore requires a customer insight platform and a user experience (Ux) monitoring software tool to understand OS' user needs and behaviours and to test viability and value of new ideas and prototypes with a variety of user groups and the general product. The platform will be used by product managers, the Ux team and marketeers across both OS' Consumer and Corporate teams and the results from the surveys undertaken will be used to compile reports and infographics which are to be shared across the Ux team, Consumer, and the wider business at OS. Is a Recurrent Procurement Type? : No