Provision of PR Services for Digital Health & Care Innovation Centre (DHI)

Description

The University of Strathclyde, acting as the Digital Health & Care Innovation Centre (DHI), is seeking to appoint a single supplier to provide a variety of PR services on a 3-year call-off contract (with the option to extend for another 1 year) to raise awareness of key activities both nationally and internationally across a range of media platforms to position us as experts in our field. Activities may include but not limited to: - Developing media relations with key journalists, publications and media outlets (nationally and internationally) - Providing expert support to our in-house PR Assistant with content creation and distribution in particular high-value press releases and thought leadership pieces - Managing public affairs and lobbying. - Supporting strategic stakeholder engagement - Providing measurement and analytical support to measure the impact of our activities - If required corporate communications and crisis management. Lot 1: The University of Strathclyde, acting as the Digital Health & Care Innovation Centre (DHI), is seeking to appoint a single supplier to provide a variety of PR services on a 3-year call-off contract (with the option to extend for another 1 year) to raise awareness of key activities both nationally and internationally across a range of media platforms to position us as experts in our field. Activities may include but not limited to: - Developing media relations with key journalists, publications and media outlets (nationally and internationally) - Providing expert support to our in-house PR Assistant with content creation and distribution in particular high-value press releases and thought leadership pieces - Managing public affairs and lobbying - Supporting strategic stakeholder engagement - Providing measurement and analytical support to measure the impact of our activities - If required corporate communications and crisis management. Objectives: - Increase overall brand awareness of the Digital Health & Care Innovation Centre (DHI) - Reinforce a strong narrative for DHI that is consistent in our media messaging - Strengthen DHI’s reputation amongst industry partners and key influencers through positive engagements - Showcase DHI’s capabilities and the impact that DHI has on digital health and social care innovation - To protest and enhance DHI brand and image. Outcomes: - Increase the number of members joining our network from key audiences - Open doors to potential collaboration opportunities - Increase in funding opportunities - Increase in the number of new projects coming into DHI project pipeline - Increase international exposure - Support the growth of the digital health and social care economy contribution by attracting investment and export opportunities within Scotland and internationally - Support the attraction of new talent and the up-skilling on workforces in the digital health and social care sector that addresses the digital skills gap.