RFT for appointment of Head of Public Engagement for St. Patrick’s Festival 2022

Description

St. Patrick’s Festival is seeking a highly experienced, enthusiastic and knowledgeable Head of Public Engagement & Strategy who will play a key role on the Festival’s management team. The Head of Public Engagement & Strategy will: - Determine and implement a collaborative, innovative, creative and highly impactful outreach, marketing and communications strategy that will engage a diverse audience; - Develop and oversee St. Patrick’s Festival’s overall brand strategy and manage all aspects of the brand's performance; - Input into and take a leading role in medium- and long-term strategy development, with a particular focus on public engagement and brand strategy; and - Make most efficient use of the limited marketing budget to ensure that a strong media presence is in place to deliver on our commitment to funders and sponsors.