Where to meet public sector buyers in person

Why attend public sector events?

When you sell to the public sector, nothing beats meeting buyers in person. Events bring together the people who make decisions around procurement and spending, set strategies, and decide which suppliers to trust. For public sector-focussed Sales and Marketing teams, that face-to-face access is gold.

Whether it’s public sector network events, conferences, roundtables or expos, meeting in person gives you the chance to build genuine relationships with decision-makers across Central Government, Local Authorities, and the NHS. They give you the chance to learn about opportunities before they formally come to market, uncover the challenges driving buyer decisions, and spot where your business could have an impact before your competitors do.

It’s also a powerful moment to shape the conversation. When you’re at a public sector procurement event, you can help buyers understand the problems you solve, not just the product you sell.

For Sales, a single conversation can move a deal forward faster than weeks of email outreach. For Marketing, every session offers insights, stories, and language that sharpen your message and fuel campaigns that land.

And, beyond the leads and contacts, events keep you informed. You’ll leave with a clearer view of how policy, technology, and budgets are evolving (and how to position your business to win).

In-person connection builds trust and in public sector selling, trust is everything.