Marketing & Sales Framework

Description

Guinness are committed to providing as many high-quality homes as possible and to playing a significant part in tackling the country’s housing crisis. By March 2030 we aim to complete over 8,000 new homes; 7,000 of which will be affordable. We also build homes for sale, both outright and as Shared Ownership. We are growing our land development pipeline to make it happen and have funding immediately available. Our strong financial position and track record means we confidently expect to invest over £2bn in the coming years. To support our vision and the promotion and the sale of these properties, we are seeking to establish a framework for a period of four years to provide a range of marketing and sales services across the following lots: Lot 1 Creative Design Lot 2 PR Agency Lot 3 Media Buying Lot 4 Show Homes & Marketing Suites - Residential Lot 5 Marketing Suites - Commercial Lot 6 Model Makers Lot 7 3D & CGI Lot 8 Signage and Hoarding Lot 9a Estate Agency and Valuations - Outright Sale and Overseas Lot 9b Estate Agency and Valuations - Shared Ownership Lot 10 Landscaping Lot 11 Cleaning & Facilitation A procurement strategy is currently being formulated with a view to the procurement of this framework during 2023.This notice is a Prior Information Notice of a future contract opportunity. This is not a call for competition, or a request for you to express interest in bidding for work. Organisations are invited to consider completing and returning a market testing questionnaire linked with this Notice. Whether or not an organisation chooses to return a questionnaire will have no relevance or bearing on assessment of any future application to participate in a subsequent procurement process. Returning a questionnaire will not be deemed by Guinness as a standing expression of interest for any future contract opportunity. Organisations should continue to monitor the UK e-notification service Find a Tender Service for notices and the opportunity to submit an expression interest or tender for a notified contract opportunity. Lot 1: Creative Design Guinness are seeking creative brand agencies to support the sales & marketing team in developing bespoke and engaging brands that promote our new build homes to the right audiences. The agency, at a minimum, will be required to provide a brand identity (logo, colour palette, key messaging/strapline), development naming, produce a brochure (including floorplans / plot locators), create and design all adverts, design hoarding, design signage, design & build HTML emails, and propose ideas for external marketing events. Some projects (of which will be specified), may also require local area photography, sales video filming & post-production (including model hiring & management), website / landing page design, build & hosting and branded merchandise creation (including print and delivery). Lot 2: PR Agency Guinness require PR agencies / consultancy to support the sales & marketing team in promoting our new build homes to the right audiences at the most optimal time (typically, prior to launch and immediately after the launch of accepting reservations on any given development).The agency will be responsible for producing PR strategies, proposing appropriate social media influencers and bloggers to work with, contacting relevant online and offline publications on behalf of Guinness, driving media coverage, working with the sales team to select and write case studies of successful completions & other key duties. Lot 3: Media Buying Guinness is seeking a number of media buying agencies to support and promote our new build homes. They will be expected to conduct audience research into the local market, identify target audiences in relation to the development and income restrictions and provide a media planning and buying service. Guinness require a media buying strategy document for each development, with performance monitored and reported each month. Lot 4: Marketing Suites - Commercial Guinness requires a marketing suite design & fit-out service to provide a core sales base to showcase our homes, stand out from competitor schemes for our target demographic and add value to the customer journey for prospective buyers. Lot 5: Show Homes & Marketing Suites - Residential Guinness is seeking experienced providers of show homes to assist the sale of our Shared Ownership and/or Market Sale homes ahead of practical completion and/or post-completion. Lot 6: Model Makers Guinness requires the design and build physical 3D models of upcoming schemes. The models are to be inclusive of lighting and/or interactive technology and will assist end users (potential buyers) in visualising the product offering/immediate surroundings and contribute to a fully immersive sales environment. Lot 7: 3D and CGI Guinness require virtual visualisation assets as a crucial tool in creating tangibility of the final product for potential buyers. Suppliers will produce high quality and innovative still, moving and interactive visuals and a variety of visuals including photorealistic visuals, 360 video, AR and VR. Lot 8: Signage and Hoarding Guinness require sign manufacturing and installation suppliers. Branded signage is a critical tool for raising awareness of Guinness and scheme specific new build sales brands and product offering to prospective buyers. Requirements may include hoarding, scaffold wraps, flags, banners, posters, and other bespoke signage and offer additional services such as planning permission applications and graphic visualisation. Adherence to all health and safety regulations, and liaison with site contractor is mandatory Lot 9: Estate Agency and Valuation Guinness require sales agents for the consultancy, sale and marketing of new build private tenure residential homes both shared ownership and outright sale. The agents will introduce prospective buyers to the Development and provide recommendations on pricing and will manage sales from reservation through to exchange and completion. Valuations may be instructed when Guinness purchase a site for development and subsequently at the point of sale Lot 10: Landscaping Guinness require landscaping & grounds maintenance providers who are able to plan, purchase, deliver, install and care for planting that will amplify the aesthetic of our developments and surroundings. The works will be utilised where there is little, or no development landscaping planned and the need is such that it will benefit the Guinness brand and assist with sales. Lot 11: Cleaning and Facilitation Guinness require a contractor who is able to provide an ad hoc support service for cleaning, maintenance & implementation of everyday development needs such as: furniture removal, marketing suite sundries & stock supplies, PPE, key safe installation, handywork & others. Requirements are often urgent and need swift turnaround to deliver.