Paid Media Agency Partner - National Basis
Published
Value
Description
As a large and diverse organisation, Places for People require a Paid Media Agency Partner capable of supporting distinct business areas with tailored paid media strategies, driving brand awareness, customer acquisition, customer retention and engagement across various audiences. Our main paid media activity sits within our two largest profit centres for the business, new build developments and leisure. However, due to the size and scope of the business, many business areas have previously utilised a wide range of digital marketing agencies to activate their limited paid media activity. Lot 1: As a large and diverse organisation, Places for People require a Paid Media Agency Partner capable of supporting distinct business areas with tailored paid media strategies, driving brand awareness, customer acquisition, customer retention and engagement across various audiences. Our main paid media activity sits within our two largest profit centres for the business, new build developments and leisure. However, due to the size and scope of the business, many business areas have previously utilised a wide range of digital marketing agencies to activate their limited paid media activity. Key Minimum Requirements •Experience with Large Organisations: Preference will be given to agencies with proven experience in handling diverse and complex organisations with multiple business arms. •Agility and Flexibility: The ability to pivot quickly, manage unknown paid media activity, and adapt strategies as new campaigns arise will be a key factor. •Cross-Industry Expertise: Experience in sectors such as housing, leisure, and real estate will be highly valued. •Team Expertise: The qualifications and experience of the team that will manage the account are critical. •Cost & Value: How well the agency’s pricing structure aligns with our budget and the expected level of service and ROI. •Communication: The processes/systems in place and offered to enable the effective communication and collaboration between the Digital Marketing team and agency to manage on-going campaigns, optimisation deployment and build of new campaigns. •All services to be delivered in-house and not sub-contracted to other agencies Project Overview The chosen agency Partner will be responsible for managing paid media activities across a wide range of sectors, including but not limited to housing development, leisure centres, community services, and corporate brand campaigns. Some activities are already in place with other agencies, so collaboration and coordination will be essential. Flexibility is key, as new campaigns and areas of need may arise unexpectedly. Objectives & KPIs Primary Objectives: •For housing development, the focus is on driving awareness of new-build properties and increasing lead generation. •For leisure centres, the objective is to grow memberships and boost footfall through targeted local advertising. •For corporate branding, the goal is to enhance Places for People’s public image as a leader in the housing and Community sector. •Key Performance Indicators (KPIs): KPIs will vary by business area, but may include metrics such as: -Lead generation (for housing sales and leisure centres) -Membership growth and retention (for leisure centres) -Brand awareness metrics (CTR, engagement rates, social media reach) -Return on ad spend (ROAS) for specific campaigns -Cost per acquisition (CPA) •Target Audience: The agency must address a variety of target audiences, including: -Homebuyers and renters in the UK housing market. -Fitness and leisure customers seeking local recreational services. -Corporate audiences, investors, and community stakeholders. Services Required Paid Advertising Channels: The agency will be required to manage campaigns across: •Google Ads (search and display) •Social media platforms (Facebook, Instagram, LinkedIn, TikTok etc.) •Programmatic advertising •Video platforms e.g. YouTube •Emerging platforms or any other channels where the need arises. Creative Development: The agency will need to work closely with our in-house digital marketing and studio teams to plan and develop creative assets as required, including banner ads, video content, and written copy to name but a few. Ad Strategy and Planning: The agency must provide strategic guidance on both known and yet-to-be-determined business needs, including market research, competitor analysis, and audience segmentation. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/Q4M44N6NRZ
Timeline
Publish date
2 months ago
Close date
30 days ago
Buyer information
Places for People Group Ltd
- Contact:
- Lisa Gallacher
- Email:
- lisa.gallacher@placesforpeople.co.uk
Explore contracts and tenders relating to Places for People Group Ltd
Go to buyer profileNotice topic
Source
"Find-a-Tender"To save this opportunity, sign up to Stotles for free.
Save in appTender tracking
Access a feed of government opportunities tailored to you, in one view. Receive email alerts and integrate with your CRM to stay up-to-date.
Proactive prospecting
Get ahead of competitors by reaching out to key decision-makers within buying organisations directly.
360° account briefings
Create in-depth briefings on buyer organisations based on their historical & upcoming procurement activity.
Collaboration tools
Streamline sales workflows with team collaboration and communication features, and integrate with your favourite sales tools.
Explore similar tenders and contracts
Browse open tenders, recent contract awards and upcoming contract expiries that match similar CPV codes.
- Openclosing
Managing Llechi Cymru’s Safety Messaging Campaign
Cyngor Gwynedd CouncilPublished 2 days ago
- Openclosing
Bradford 'A City of Film' - Film Programme Marketing Consultancy
Science Museum GroupPublished 5 days ago
- Openclosing
RAICo - Marketing and Communications Services
United Kingdom Atomic Energy Authority399,996 GBPPublished 6 days ago
- Openclosing
RAICo - Marketing and Communications Services
United Kingdom Atomic Energy AuthorityPublished 6 days ago
- Openclosing
RAICo - Marketing and Communications Services
United Kingdom Atomic Energy AuthorityPublished 6 days ago
- Openclosing
Support for Delivering Safety Communications for MHRA - Open Competition
Medicines and Healthcare products Regulatory Agency200,000 GBPPublished 10 days ago
- Openclosing
Provision of a Creative & Marketing Partner for WeCare Wales
Social Care WalesPublished 10 days ago
- Openclosing
Support for Delivering Safety Communications for MHRA
Medicines and Healthcare products Regulatory Agency200,000 GBPPublished 10 days ago
Explore other contracts published by Places for People Group Ltd
Explore more open tenders, recent contract awards and upcoming contract expiries published by Places for People Group Ltd.
- Openclosing
Procurement Hub - Furniture and Furnishings Framework
Places for People Group Ltd40,000,000 GBPPublished 11 days ago
- Openclosing
Procurement Hub - Furniture and Furnishings Framework
Places for People Group Ltd40,000,000 GBPPublished 11 days ago
- Closed
Places for People Developments - Precast Concrete Floors Framework
Places for People Group Ltd4,000,000 GBPPublished 2 months ago
- Closed
Places for People Developments - Precast Concrete Floors Framework
Places for People Group Ltd4,000,000 GBPPublished 2 months ago
- Closed
Paid Media Agency Partner - National Basis
Places for People Group Ltd600,000 GBPPublished 2 months ago
- Closed
Repairs and Planned Works Framework
Places for People Group Ltd175,000,000 GBPPublished 3 months ago
- Closed
Repairs and Planned Works Framework
Places for People Group Ltd175,000,000 GBPPublished 3 months ago
Explore more suppliers to Places for People Group Ltd
Sign upExplore top buyers for public sector contracts
Discover open tenders, contract awards and upcoming contract expiries of thousands of public sector buyers below. Gain insights into their procurement activity, historical purchasing trends and more.
- Breckland District Council and South Holland District Council
- Capita Business Services
- Wessex Water Services Limited
- South West Water Ltd
- GOVERNMENT EQUALITIES OFFICE
- St Edward's College
- THEALE PARISH COUNCIL
- Great Chart Primary School
- Hope Learning Trust
- Tunbridge Wells Grammar School for Boys
- Hinchley Wood Primary School
- East Northants Council
- Optivo — MFL PFI
Explore top sources for public sector contracts
Stotles aggregates public sector contract data from every major procurement data source. We ingest this data and surface the most relevant insights for our users. Explore our list of public sector procurement data sources below.