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Awarded

Web Optimisation Platform

Published

Description

The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website. Lot 1: The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

Timeline

Publish date

a month ago

Award date

a month ago

Buyer information

University of Exeter

Contact:
Jodie Underhay
Email:
j.underhay@exeter.ac.uk

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Notice topic

IT services: consulting, software development, Internet and support

Related topics

Computer back-up and catalogue conversion servicesComputer audit and testing servicesComputer network servicesComputer support and consultancy servicesComputer-related servicesInternet services

Source

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