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Openclosing

PL0093 - Project THRIVE

Published

Description

A research project that will investigate and evaluate a range of initiatives which aim to grow patronage on bus services. The four proposed initiatives are: • Route Specific Marketing: Targeted, route specific traditional marketing campaign, including route specific advertising, leaflet dropping and involvement of local councils to assist promotion (e.g. assist with promotion at transport hubs, tourist centres, etc). • Digital Only Promotion: Digital and social media only promotion / marketing • Better Information: better information at every bus stop , through parishes, bus user groups, businesses, schools, clubs and communities. • Increased frequency, such as running the service every 30 minutes instead of hourly. Keywords: Bus

Timeline

Publish date

today

Close date

in 24 days

Buyer information

Essex County Council

Contact:
Ryan Morley
Email:
ryan.morley@essex.gov.uk

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Notice topic

Public road transport services

Related topics

Passenger baggage handling servicesRoad transport services

Source

Procontracts
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