BTA1993 - Dynamic Purchasing System (DPS) - Commercial Partnerships & Related Services

Description

VisitBritain's (VB) Commercial Partnerships Team has the responsibility for creating commercial partnerships between VB and third party suppliers (or partners) for mutual benefit. In these commercial partnerships, the association of both brands generates a specific financial, or other advantage, which is applied for the benefit of both parties.<br/><br/>In some cases, VB will match on a 50% : 50% basis the funding provided by the third party supplier (partner) to enhance the scope of the commercial arrangement, which results in added value benefits for all. The Commercial Partnerships Team has used a Dynamic Partner Register (DPR) to manage and award agreements to third party suppliers (partners).<br/><br/>VB are now seeking to replace the DPR established in 2015 with a new Dynamic Purchasing System (DPS) for Commercial Partnerships & Related Services. VB intends to set up the DPS for a period of 24 months, with any Call Off Agreement awarded under the DPS not exceeding beyond 24 months of the DPS closing date.<br/><br/>This DPS is being procured under the Light Touch Regime (LTR), and is subject to limited regulations, in accordance with Regulations 74-76 PCR2015.<br/><br/>The DPS will be structured according to the following six (6) Lots:<br/><br/>• Lot 1 – Carriers (Airlines, Ferries, Trains, Roads)<br/>• Lot 2 – Intermediaries (Online Travel Agencies, Metasearch, Tour Operators & Wholesalers<br/>• Lot 3 – Accommodation<br/>• Lot 4 – Product (attractions, experiences, airports)<br/>• Lot 5 – Brands<br/>• Lot 6 – Inbound Operators and/or Destination Management Companies (DMCs)<br/><br/>Lot 6 Services are considered to be ‘Related Services’ for Commercial Partnerships. Accordingly, these services are not subject to 50% : 50% match funding requirements. <br/><br/>Suppliers are invited to complete an online Selection Questionnaire (SQ) Submission to join one, all or any of the Lot(s) they are interested in being appointed to. Suppliers are free to join the DPS at any time up to the DPS closing date of 23:59 on 10 September 2025. Lot 4: Accommodation Offering overnight accommodation for holidays in Britain, e.g. hotels, holiday homes, B&B’s, campsites & hostels:<br/><br/>VisitBritain’s focus across the next two years is to make Britain the destination of choice for Experience seekers in the biggest opportunity markets. We want to work with accommodation providers to increase that consideration to visit Britain in the next 12-24 months and shift consumer perceptions towards seeing Britain as a welcoming, dynamic, diverse, sustainable and inclusive destination, prioritising regional and seasonal dispersal. We want to continue building back visitor spend as quickly as possible, and support the recovery of the UK tourism industry. <br/><br/>Over the next 24 months we will have various opportunities to partner with accommodation providers in key international markets to deliver high impact, innovative and best in class campaigns to our Experience Seeker audience. <br/><br/>Subject to applicable Government spend control approval, VB estimate the value of this Lot to be up to £1M over the next 24 months. Lot 5: Brands Any brand (outside of tourism) where it might be mutually beneficial to partner For example, the brand has a strong link to Britain, and audiences strongly align:<br/><br/>VisitBritain’s focus across the next two years is to make Britain the destination of choice for Experience seekers in the biggest opportunity markets. We want to work with relevant non-tourism brands to increase that consideration to visit Britain in the next 12-24 months and shift consumer perceptions towards seeing Britain as a welcoming, dynamic, diverse, sustainable and inclusive destination, prioritising regional and seasonal dispersal. We want to continue building back visitor spend as quickly as possible, and support the recovery of the UK tourism industry. <br/><br/>Over the next 24 months we will have various opportunities to partner with various non-tourism brands in key international markets to deliver high impact, innovative and best in class campaigns to our Experience Seeker audience. <br/><br/>Subject to applicable Government spend control approval, VB estimate the value of this Lot to be up to £1M over the next 24 months. Lot 1: Carriers (Airlines, Ferries, Trains, Roads) Providing transport options to facilitate travel to and throughout Britain: <br/><br/>VisitBritain’s focus across the next two years is to make Britain the destination of choice for Experience seekers in the biggest opportunity markets. We want to work with carrier/s to increase that consideration to visit Britain in the next 12-24 months and shift consumer perceptions towards seeing Britain as a welcoming, dynamic, diverse, sustainable and inclusive destination, prioritising regional and seasonal dispersal. We want to continue building back visitor spend as quickly as possible, and support the recovery of the UK tourism industry. <br/><br/>Over the next 24 months we will have various opportunities to partner with a carrier/s, targeting air/sea/rail routes from key international cities, to key British gateways, delivering high impact, innovative and best in class campaigns to our Experience Seeker audience. <br/><br/>Subject to applicable Government spend control approval, the estimated value of this Lot is up to £6M over the next 24 months. Lot 6: Inbound Operators and/or Destination Management Companies (DMCs) To assist with the planning and operational execution of familiarisation trips for key overseas travel trade personnel that holds positions of influence within organisations that see the UK, in the key inbound markets:<br/><br/>VisitBritain’s mission is to make tourism one of the most successful and productive sectors for the UK economy. One of the main facilitators for this is to actively encourage overseas visitors to holiday in Great Britain. Our role is to drive ongoing tourism recovery and growth, by continuing to build back visitor spend as quickly as possible and supporting the industry.<br/><br/>Over the next 24 months VisitBritain will host educational visits to Great Britain for senior personnel and key decision makers from the most prominent and/or upcoming outbound operators, based in VisitBritain markets. These visits will serve to ensure: Great Britain continues to be featured in operator programs, new regions are discovered and experienced leading to new and further product development, opportunities for regional suppliers to meet and build 121 relationships with overseas providers.<br/><br/>Subject to applicable Government spend control approval, VB estimate the value of this Lot to be up to £800,000 over the next 24 months. Additional information: Additional CPV Code: 63500000 - Travel agency, tour operator and tourist assistance services Lot 2: Intermediaries (Online Travel Agencies, Metasearch, Tour Operators & Wholesalers These suppliers allow the end user to be able to search / book tickets, packaged holidays & tours for Britain. This can be direct to consumer (B2C) or via business channels (B2B):<br/><br/>VisitBritain’s focus across the next two years is to make Britain the destination of choice for Experience seekers in the biggest opportunity markets. We want to work with intermediaries to increase that consideration to visit Britain in the next 12-24 months and shift consumer perceptions towards seeing Britain as a welcoming, dynamic, diverse, sustainable and inclusive destination, prioritising regional and seasonal dispersal. We want to continue building back visitor spend as quickly as possible, and support the recovery of the UK tourism industry. <br/><br/>Over the next 24 months we will have various opportunities to partner with various intermediaries in key international markets to deliver high impact, innovative and best in class campaigns to our Experience Seeker audience. <br/><br/>Subject to applicable Government spend control approval, VB estimate the value of this Lot to be up to £6M over the next 24 months. Lot 3: Product (attractions, experiences, airports) Facilities or services; natural, cultural or manmade attractions, facilities, activities or services that support British holidays:<br/><br/>VisitBritain’s focus across the next two years is to make Britain the destination of choice for Experience seekers in the biggest opportunity markets. We want to work with attractions, experiences and airports to increase that consideration to visit Britain in the next 12-24 months and shift consumer perceptions towards seeing Britain as a welcoming, dynamic, diverse, sustainable and inclusive destination, prioritising regional and seasonal dispersal. We want to continue building back visitor spend as quickly as possible, and support the recovery of the UK tourism industry. <br/><br/>Over the next 24 months we will have various opportunities to partner with attractions, experiences and airports in key international markets to deliver high impact, innovative and best in class campaigns to our Experience Seeker audience. <br/><br/>Subject to applicable Government spend control approval, VB estimate the value of this Lot to be up to £2M over the next 24 months.