Peer to Peer Engagement Platform

Description

Peer-to-peer engagement between current students, staff and prospective students, with current student voice surfaced authentically, thus representing our University and who we are, proves to be a critical tool for building brand awareness, nurturing and conversion of prospects to enrolled students. The External Relations Service within the University is looking to find the right peer-to-peer platform, using our very own current students, that will enable us to engage with prospective students in the most efficient and cost-effective way. This should be achieved right from the start of the student recruitment funnel via maximum possible exposure to help us increase initial brand awareness through to the final stages of recruitment and enrolment. We want the software platform to help us achieve the following: 1) Increase our University brand awareness, acting as a lead generation tool by pushing our student ambassador profiles in front of prospective students when they peruse HE websites, and in particular UCAS (University and Colleges Admissions Service) as well as other major educational portals. 2) Enable us to connect with prospects through peer-to-peer conversations (staff, students) and peer content in a managed way that will assist relevant staff in the service to appropriately monitor and manage the student ambassadors in terms of time spent and quality, enabling the administrators to access conversations and intervene where there is inappropriate content 3) Surface user generated content, and through insights from engagement levels the system to provide content suggestions to student ambassadors and staff for further development 4) Fill prospects' queries through readily available content found on our website (like chatbot functionality) up to the point where the prospect is then matched and triaged to the right ambassador (staff or student) to continue a meaningful further conversation with the prospect. This should provide further efficiency in how ambassadors' time is spent and managed. 5) Surface our student and/or staff profiles as well as content across our website flexibly and in a customised way to drive traffic to conversations with prospective students If this is something that you are able to meet then please send a summary proposal / capability document to nismail4@uclan.ac.uk by the specified closing date