Web Presence Redevelopment and One Stop Shop Digital Platform

Description

Summary of work This procurement includes two projects: 1. Re-development of West Yorkshire Combined Authority’s website presence This project will amalgamate the majority of sites in our web footprint, with up to 12 existing websites in scope. We plan to redevelop these into either two or three primary websites. There will be two phases of this project. Due to a brand review that is still underway for transport, the project will need to run across two financial years, with phase 2 not commencing until after the transport review has concluded in December 2024.  Phase 1 Commence autumn / winter 2024  Delivery areas in scope  - West Yorkshire Mayoral Combined Authority Corporate, Inclusive Economy and Skills website(s)  Phase 1 websites in scope West Yorkshire Combined Authority  - https://www.westyorks-ca.gov.uk/  YourVoice - yourvoice.westyorks-ca.gov.uk/ West Yorkshire Business and Skills  - https://www.wybusiness-skills.com/  Invest West Yorkshire  - https://www.investwestyorkshire.com/  Future Goals  - https://www.futuregoals.co.uk/  Trade West Yorkshire  - https://tradewestyorkshire.org.uk/  Innovation Festival  - https://www.wyinnovationfestival.com/    Phase 2 Commence spring 2025  Delivery areas in scope  - Transport , active travel  Phase 2 websites in scope  Please note that the final list of websites in scope of this phase of the project may change slightly depending on the outcome of the ongoing transport brand review.  West Yorkshire Metro  - https://www.wymetro.com/  West Yorkshire Metro Passes  - https://passes.wymetro.com/  West Yorkshire Metro Your Next Bus  - https://yournextbus.wymetro.com/  City Connect  - https://www.cyclecityconnect.co.uk/  MCard  - https://www.m-card.co.uk/    2. Development of Home Energy West Yorkshire One Stop Shop digital platform  The purpose of the Home Energy West Yorkshire One Stop Shop digital platform is to provide a ‘single front door’ for trusted information, advice and support to all residents and landlords in the region to stimulate demand in domestic retrofit. This includes signposting residents and landlords to other services and funding streams where relevant.    The digital platform will be a key mechanism to provide advice to residents of West Yorkshire to support them to be more confident in their ability to improve the energy efficiency of their home. It will allow for a seamless experience for residents who may between physical, digital and telephone-based modes of support. The primary objectives for this project are: • Develop a standalone digital platform which provides clear and comprehensive information, advice and support to residents of West Yorkshire on energy efficiency and domestic retrofit • Deliver a seamless customer journey for residents who may switch between physical, digital and telephone-based modes of support, and allow access to the same information. • Monitor and evaluate the interactions of residents with each aspect of the one stop shop digital platform, to allow for continuous improvement and targeted support to specific groups. Where the supplied staff will work Yorkshire and the Humber Where the supplied staff will work No specific location (for example they can work remotely) Who the organisation using the products or services is These Services are procured for the West Yorkshire Combined Authority Why the work is being done Redevelopment of the Combined Authorities website presence Since the development of our websites in 2018, West Yorkshire Combined Authority has gone through a significant period of change including becoming a Mayoral Combined Authority. This brings additional demands and expectations from stakeholders, communities, and partners. The ability for us to engage with external audiences, communicate our messages and deliver our services are not met through our current websites which are now outdated in terms of technology, design and functionality. Since the launch of our suite of core websites in 2018, our web footprint has also continued to grow with several other Combined Authority owned projects and sub-brands developing and launching their own individual websites. Our revised brand strategy sets out a more cohesive, consistent, and clear visual identity. Therefore, as part of this project we also need also need to reduce the number of websites in our online footprint to better reflect our revised brand hierarchy. Home Energy West Yorkshire One Stop Shop Digital Platform The Combined Authority is launching a new 'One Stop Shop' energy advice service, which will provide energy efficiency advice and support to all residents of West Yorkshire. The purpose of the OSS is to provide a 'single front door' for trusted information, advice and support to all residents and landlords in the region to stimulate demand in domestic retrofit. A key component of the One Stop Shop is a stand-alone digital platform which allows residents in West Yorkshire to access information in a self-service capacity, as well being integrated into a custmer relationship management system to allow for a seamless experience for residents who may move between physical, digital and telephone-based modes of support. The business problem Redevelopment of the Combined Authorities website presence Given the significant changes within West Yorkshire Combined Authority, with the development of a new web presence we aim to solve the following problems: Accessibility compliance: Our current websites are only partially compliant with WCAG 2.1 AA standards, a legal requirement for public sector organisations. Inflexible design systems: Our current websites offer little flexibility on how content can be displayed and pages can be built. This hampers our ability to engage in a creative way with external audiences and stakeholders. Branding in-consistencies: Our current suite of websites do not reflect our revised brand strategy / hierachy. Poor user experience: Our current websites fall short in terms of several UX areas such as responsiveness and navigation which negatively impacts our user engagement of our communications and services Outdated / poorly integrated functionality: Functionality is limited across many of our websites and does not meet current user needs, or is poorly integrated and negatively impacts the delivery of our services. Operational efficiencies: In-house website management processes use out-dated technologies for areas such as content approval and hosting which creates time and resource inefficiencies. Inability to future-proof: Our current websites are challenging to build upon / further develop meaning that they cannot be easily adapted to fit the current and future needs of the organisation. Home Energy West Yorkshire One Stop Shop Digital Platform The HEWY One Stop Shop Digital Platform will be a single front door for trusted information, advice and support to all residents and landlors in the region to stimulate demand in domestic retrofit. This includes signposting residents nd landlords to other services and funding where relevant. The digital platform will therefore enable residents to 'self-serve' information, through being able to access a range of content libraries and digital tools which provide them with bspoke and tailored information to their circumstances. The digital platform should sit within the wider Combined Authority architecture / website family, allowing the website to be serviced and security enabled in common with the wider Combined Authority architecture, and so the above description for the redevelopment project is relevant here too. The people who will use the product or service User type: West Yorkshire Mayoral Combined Authority Corporate Definition: Residents and communities in West Yorkshire District leaders and local authorities Media Central government User type: Inclusive Economy and Skills Definition: West Yorkshire businesses (SMEs, enterprises, start-ups etc) Potential investors in the region Adult skills and employment seekers in West Yorkshire Teachers Parents and carers Young people (in and out of education) User type: West Yorkshire Transport Definition: Commuters Leisure travellers Park & Ride users Transport operators Parents and carers applying for school transport Cyclists, walkers and wheelers User type: Home Energy West Yorkshire One Stop Shop Definition: Landlords Private rental tenants Home upraders Owner-occupiers Able-to-pay households Vulnerable residents Low Income households Any pre-market engagement done A pre-tender market engagement event was held in May 2024 to provide potential suppliers with more detailed background on the requirements. It has been determined that there is interest in the market for the scope of work and that this framework is suitable for this procurement. Work done so far Nothing completed so far Which phase the project is in Not started Existing team Existing team of stakeholders includes colleagues from variety of teams: Digital & Media Digital Technology Services Marketing Media Design Commercial/ Procurement Finance Legal Information Governance EDI Home Energy West Yorkshire Address where the work will be done Mainly remotely Working arrangements Supplier will be required to work mainly remotely Security and vetting requirements No security clearance needed Latest start date 30 November 2024 Expected contract length Contract length: 2 years 0 months 0 days Optional extension: 1 years 0 months 0 days Special terms and conditions special term or condition: Not applicable Budget Indicative maximum: £510000 Indicative minimum: £0 Further information: West Yorkshire Combined Authority web presence redevelopment project - Maximum budget £400,000 + VAT Home Energy West Yorkshire One Stop Shop Digital Platform project - Maximum budget £110,000 + VAT Contracted out service or supply of resource? Contracted out service: the off-payroll rules do not apply Terms and acronyms Term or acronym: As per statement of Requirements attachment Definition: As per statement of Requirements attachment