Media Buying Agents and Associated Services (Advertising)

Description

BGU is undertaking a procurement process to identify and appoint a service provider to provide media buying and advertising/marketing solutions to reflect the different types of advertising services required, including but not exhaustive to: a. Campaign Advertising and Related Services. b. Student Marketing. c. Management of Commercial Advertising Space. Lot 1: Tenders are invited in respect of Media Buying Agents and Associated Services. The successful supplier will be responsible for providing this service, liaising closely with the Authority Representative (contract manager). BGU Seeks a Supply partner (Media Buying Agent) who shall: a.Raise the profile of the University within the marketplace and specifically amongst our core target audience, prospective UG students through digital and above the line advertising. b.Deliver an annual continuous, optimized approach to marketing that protects and builds our brand, drives up lead generation and delivers year on year growth in student numbers. c.Maximise the impact of key campaigns across the year enabling us to meet recruitment targets, including supporting recruitment to new courses and clearing. The successful Supplier shall be an expert media agency who can be the University’s ‘go to’ agency for all media planning and buying for all departments of the University.