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Kontrakt om levering af oplysningskampagne ifm. valg til Europa-Parlamentet

Published

Description

Den 9. juni 2024 afholdes der valg til Europa-Parlamentet i Danmark. Ved den lejlighed planlægger Folketinget en oplysningskampagne, der skal informere danskerne om valget og opfordre dem til at stemme. Målgrupperne for kampagnens aktiviteter er henholdsvis unge i alderen 18-29 år og den brede befolkning. Det primære formål med kampagnen er at oplyse om valget, bidrage til at løfte valgdeltagelsen og måle effekten af vores indsats. Kontrakten om fatter følgende leverancer: · Samlet visuelt udtryk for kampagnen · Segmentering af målgrupper · Digital kampagne med annoncering (målrettet den unge målgruppe), herunder kampagnefilm, øvrige kreative elementer samt annonceringsstrategi, medieplan, eksekvering og afrapportering. · Opsætning af kandidatpjece til tryk, herunder fængende forside med illustrationer (Bred målgruppe, men særligt de ældre) · Opsætning af 4 breve inkl. illustrationer, som sendes ud via digital post · Illustrationer til hjemmeside evt. som udklip fra andre produkter · Test af visuelt udtryk via fokusgrupper (indledende fase) · Test af breve via fokusgrupper

Timeline

Publish date

a year ago

Close date

11 months ago

Buyer information

Folketinget

Contact:
FT - Lene Herstrup Henriksen

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Notice topics

Advertising campaign servicesAdvertising consultancy servicesCounselling servicesDesign consultancy servicesInformation film production

Related topics

Advertising, propaganda and information film and video-tape productionGuidance and counselling servicesProduction management consultancy servicesAdvertising services
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