Travel Rewards Mobile App to Influence Behaviour

Description

West Yorkshire Combined Authority's Active Travel and Behaviour Change team works in partnership with a range of public, private and community organisations to encourage more people to travel actively for short journeys. Communities across West Yorkshire and York are seeing the benefits of new, high-quality cycling and walking infrastructure, including Bradford's Canal Road Cycleway, Leeds's City Centre Cycle Superhighway, the Castleford Wakefield Greenway, a series of canal towpath upgrades in Bradford, Kirklees and Calderdale, and Scarborough Bridge, York. The team delivers a series of awareness campaigns and engagement initiatives, including support for businesses, schools and other grassroots projects to boost the number of people travelling actively. Alongside these campaigns, the team funds free of charge adult cycle training across the 5 districts which has resulted in over 6,000 people learn to ride with confidence and make the shift to incorporate cycling into their daily lives. In 2022, £830 million of City Regions Sustainable Travel Settlement (CRSTS) funding was secured from government to make it easier for people to walk, cycle and use public transport over the next five years. This investment has been made possible thanks to the Mayoral devolution deal, and CRSTS will build on other transport infrastructure programmes such as the Transforming Cities Fund, West Yorkshire Plus Transport Fund and the Leeds Public Transport Investment Programme. We are looking to commission an external organisation to engage with local communities to promote active and sustainable travel through a rewards-based platform. The successful delivery organisation should be able to offer an off the shelf app-based platform which works for all mobile operating systems, which can successfully track journeys made by a user and offer rewards for travelling on foot, by bike or on public transport. Rewards offered should be localised as much as possible within West Yorkshire and suppliers should aim to promote local business growth. Rewards should be relevant to the audience and should promote reasonable changes in travel behaviour.