Awarded contract

Published a year ago

The Provision of Communications and Public Relations Services for Strategic Marketing of the Springboard + and Human Capital Initiative Pillar 1 Programmes in 2024

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Buyer

Higher Education Authority

Value

150,000

Description

The types of services for this contract includes a comprehensive range of activities to effectively market the Springboard + and HCI Pillar 1 programmes. This encompasses in depth analysis of target demographics, development of distinct marketing strategies for various audience segments including a specific focus on recent graduates for the HCI Pillar 1 initiative. The approach integrates digital marketing, social media engagement, and traditional advertising supported by market research.

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Product / service

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Contract structure

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Organisation mentioned

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Supplier requirements

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