Stotles logo
Awarded

Visitor Economy-Marketing Assets and Campaigns

Published

Supplier(s)

Digitronix Ltd, BBC Global News Ltd, Zedmill Ltd

Value

294,235 GBP

Description

On the back of the Birmingham 2022 Commonwealth Games and the Business an Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile and reputation of the region• Create and sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets. Lot Lot 1 - Domestic Marketing Campaign: Lot 1 - Domestic Marketing Campaign On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit. Lot Lot 2 - International Marketing Campaign: Lot 2 - International Marketing Campaign On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit. Lot Lot 3 - Assets & Content: Lot 3 - Assets & Content On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.

Timeline

Publish date

9 months ago

Award date

9 months ago

Buyer information

West Midlands Growth Company Ltd

Contact:
Zoe Middleton
Email:
zoe.middleton@wmgrowth.com

Explore contracts and tenders relating to West Midlands Growth Company Ltd

Go to buyer profile
To save this opportunity, sign up to Stotles for free.
Save in app
  • Looking glass on top of a file iconTender tracking

    Access a feed of government opportunities tailored to you, in one view. Receive email alerts and integrate with your CRM to stay up-to-date.

  • ID card iconProactive prospecting

    Get ahead of competitors by reaching out to key decision-makers within buying organisations directly.

  • Open folder icon360° account briefings

    Create in-depth briefings on buyer organisations based on their historical & upcoming procurement activity.

  • Teamwork iconCollaboration tools

    Streamline sales workflows with team collaboration and communication features, and integrate with your favourite sales tools.

Stop chasing tenders, start getting ahead.

Create your free feed

Explore similar tenders and contracts

Browse open tenders, recent contract awards and upcoming contract expiries that match similar CPV codes.

Explore other contracts published by West Midlands Growth Company Ltd

Explore more open tenders, recent contract awards and upcoming contract expiries published by West Midlands Growth Company Ltd.

Explore more suppliers to West Midlands Growth Company Ltd

Sign up