CT1546

Description

The City of Edinburgh Council require a framework of designers, animators, strong copywriters and branding studios to create these promotional assets and aid with campaign and brand rollout and delivery. Lot 1: Forever Edinburgh is the Destination Marketing organisation for Edinburgh, based within The City of Edinburgh council. Forever Edinburgh is tasked with promoting the City on a national and international stage. Working closely with private tourism businesses, public agencies and the City of Edinburgh Council, they work to ensure that visitors experience the very best of Edinburgh and the city utilises its outstanding tourism assets in a sustainable way. They: Promote Edinburgh around the world to build awareness of and demand for the city to prospective inbound leisure visitors Provide information and inspiration to visitors and potential visitors so they get the best out of a stay in Edinburgh Support industry on the delivery of the Edinburgh 2030 Tourism Strategy Engage Edinburgh’s residents and communities in the positive promotion of their city Lead our partners in steering city promotional activity Support industry partners on the delivery of quality assurance initiatives. Provide advice to visitors and industry partners to ensure local tourism businesses strive to exceed visitors’ expectations In order to fulfil its remit, Forever Edinburgh is required to produce a large volume and variety of promotional materials. The City of Edinburgh Council require a framework of designers, animators, strong copywriters and branding studios to create these promotional assets and aid with campaign and brand rollout and delivery. The Council requires small, nimble designers/creative studios who can deliver quick rollout of variety of smaller design assets across web, social, paid digital advertising and print channels. The Council is also looking for animators who can help supplement video content and bring movement to digital advertising placements. There is also a requirement for support with creative copywriting, particularly for the edinburgh.org website and paid media. The Council will shortly be inviting parties to tender to become a framework supplier of these works within Edinburgh. Forever Edinburgh has a budget of up to GBP50,000 per year to deliver design support over the next four years, this framework presents an opportunity to work with Forever Edinburgh to create high profile, award-winning destination marketing creative across a number of exciting projects. The opportunity is expected to be advertised early 2025. This market consultation exercise is an opportunity for potential bidders to participate in shaping the Council’s strategy for this procurement and gain insight to the market. It should be noted that Bidders will need to evidence Fair Work Practices. The Council would like to invite interested parties to note interest at this stage. Marketing Design, Copywriting and Creative Support, with the following specialisms to be met; Graphic Design & Image Editing Video Animation Creative Copywriting The City of Edinburgh Council reserves the right to assign lots to the framework, subject to the outcome of the PIN and questionnaire.