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Awarded

Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

Published

Supplier(s)

Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl,

Value

850,000 GBP

Description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically and for 2025-2026 areas that AHDB will be purchasing: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams.

Timeline

Publish date

a day ago

Award date

in 28 days

Buyer information

Department for Environment, Food and Rural Affairs (DEFRA)

Contact:
Procurement Team
Email:
procurement@ahdb.org.uk

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Notice topic

Marketing services

Related topics

Auction servicesCustomer servicesPromotional servicesDirect marketing servicesAdvertising and marketing services

Source

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