Barbican Renewal - Wayfinding Designer

Description

The City invites Bidders to submit a Selection Questionnaire for the provision of Wayfinding Designer services to deliver the first major phase of work on Barbican Renewal. For over 40 years the Barbican Centre has been offering a world-class programme of unique breadth, spanning every possible creative discipline, staged in an iconic estate of globally recognised significance. Since it opened, however, the buildings comprising the Barbican Centre have deteriorated significantly, and an ambitious and strategic programme of restoration, transformation and reactivation is needed. The proposed Barbican Renewal programme will be delivered as a series of major capital projects addressing each of the Barbican’s unique spaces, delivering a sensitive and sustainable programme of conservation and transformation for one of the UK’s most significant post war buildings. These projects will affect how our visitors engage with us, and provide the impetus for the development of a new brand and wayfinding strategy and design. The Barbican Renewal capital programme presents an opportunity for the Barbican Centre to clarify and assert its purpose and identity, following the development of new strategic goals and values. As part of this, the Renewal programme is initiating a project to deliver major wayfinding improvements across the site and in the immediately surrounding public realm. This new wayfinding strategy will create intuitive and accessible user journeys from the boundary of the site into the Barbican Centre, improving signage and navigation across all of the Barbican Centre’s internal and external spaces. Lot 1: The Barbican Centre is at a key moment in its history, with a new Vision, Strategic Plan and set of Values, underpinning a major programme of work to renew the Grade II listed building, and a full refresh of the brand, covering brand architecture, tone of voice and visual identity. Our ambition is for a consistent, inclusive and high-quality wayfinding and signage strategy and design within the Barbican Centre site boundary, and a suite of assets for use in the surrounding public realm. This new wayfinding approach will connect with wider wayfinding projects to create intuitive and accessible visitor journeys from major transport hubs into the Barbican Centre site, alongside improving signage and navigation across all of the Barbican Centre’s internal and external spaces. The new wayfinding strategy will reflect and espouse the Barbican Centre’s brand, which will be refreshed to create a bold and clear visual identity that flexes across a variety of uses and platforms. The duration of the contract is 5 years, subject to the right of the City (at its sole discretion) to exercise its right to extend the Contract by up to 1 year. The maximum length of the contract is therefore 6 years.