Brand Tracking/PIN/PRO/2024

Description

This is a prior information notice to inform the market of the intention by the Open University (the OU) to procure Brand Tracking services; and commence early market engagement.The OU would like to hear from market research suppliers willing to participate in an early market engagement exercise in the marketing field of Brand Health and Advertising Tracking. The purpose of this notice is to:- understand industry developments;- forecast future trends;- assist the OU in drafting requirements for the future procurement opportunity;- gauge the level of interest in the project from the market.Suppliers are invited to complete and submit the Request for Information Questionnaire on In-Tend as provided in the contact details above. https://in-tendhost.co.uk/openuniversity/ Lot 1: The OU will soon be embarking on a competitive tender for our Brand Tracking research services. The requirement is likely to involve measuring awareness and perceptions of the OU brand among potential students in all UK nations. It may also include recall of integrated campaigns, brand perceptions, competitive positioning and shifting perceptions among consumers.The competitive tender will also include the option to include regular surveys of other important OU audiences like students, Alumni and employers.Agencies that would like to participate in this early market engagement exercise must do so via the OU’s e-tendering website, In-Tend:-https://in-tendhost.co.uk/openuniversityTo participate, agencies are invited to complete and submit the Request for Information Questionnaire no later 23rd October via the correspondence function on In-Tend.