Graphic Design Services (Freelance)

Description

This framework agreement is being established by The Royal Botanic Garden Edinburgh to procure freelance graphic design services in order to supplement the in-house graphic design team. The successful suppliers will be expected to provide on-demand graphic design support for various projects, including but not limited to marketing materials, reports, digital content, branding, and other design tasks. The Development and Communications division at the Royal Botanic Garden Edinburgh encompasses the following core practices and teams: - Marketing and Communications - Publications - Fundraising, both corporate and major donors - Membership and individual giving The division wishes to appoint graphic designers/artworkers to help manage overflow situations to work on a freelance basis with the teams above to support the delivery of reactive graphic design for marketing, communications, publications and income-generating purposes. The successful suppliers will support the organisation’s in-house graphic designer to produce a host of projects, working with individual team members on specific design and creative solutions. They will liaise directly with internal stakeholders and may also have some contact with contracted external production and printing companies. Most of the work can be undertaken off-site but there may be the requirement for the occasional site visit to the Edinburgh Garden. The work will consist of the production and project management (responding to briefs, communication with stakeholders, etc), graphic design and artworking (mainly using Adobe Creative Suite software – InDesign, PhotoShop, Illustrator and Acrobat). Lot 1: Print Design and Production Examples of work may include: - Print Collateral Design: Includes brochures, flyers, posters, business cards, banners, event signage, advertisements and any other printed materials such as annual reports. - Print Production Oversight: Includes working with print vendors, selecting materials, and overseeing the print production process to ensure high-quality output. - Exhibition Graphics: Designing visual materials for exhibitions, including large-format prints, booth designs, and promotional displays. Expected to be 40% of the total framework value/workload Lot 2: Digital Design Examples of work may include: - Digital Ads: Creation of display ads, banner ads, and other types of digital advertising materials for platforms like Google Ads, Facebook, Instagram, etc. - Email Marketing Templates: Design of email templates for marketing campaigns, newsletters, or transactional emails. - Icon Design: Development of custom icons for web, mobile apps, or other media that require simple, recognizable visual representations. Expected to be 40% of the total framework value/workload Lot 3: Existing Brand Development/Rollout Examples of work may include: - Branding and Identity Packages: Comprehensive design packages of existing brand that include colour schemes, typography guidelines, and brand assets. - Stationery Design: Design of business stationery, such as letterheads, envelopes, and other branded materials that align with the company’s brand. Expected to be 15% of the total framework value/workload Lot 4: Image & Video Editing and Manipulation Examples of work may include: - Photo Retouching and Manipulation: High-level photo editing skills, including retouching, colour correction, and adjustments to enhance visual appeal - Image Resizing and Optimization: Ensuring images are optimized for different platforms (web, print, mobile, etc.), and resizing them to fit the required specifications. - Video Editing: Recutting videos, adding sound, captioning and creating top and tail frames. Expected to be 5% of the total framework value/workload