TEN-2425-012 Digital Brand Portal

Description

Nest is looking to procure a web based brand portal to facilitate version control, development and access to all of Nest’s brand assets and guidance. This may also include the ability to set up workflows, digital asset management and various ring-fenced signed in areas. Lot 1: Nest is looking to progress its brand guidance, use of assets and output through an online brand portal tool. It presently makes use of two PDF documents designed and written in-house covering visual identity and editorial guidelines made up of roughly 150 pages each. There is also a Figma installation used for website and email prototyping. The in-house team is made up of 12 core users with specialist users of assets for social media and reports extended throughout the organisation. There are ca. 350 staff within Nest and it is thought that the brand portal would extend to around 50 extra colleagues from our supplier, TCS. Design disciplines within the team include video, animation, report layouts, large print format, graphic design and social media output. In addition, there is a strong discipline of content design, brand strategy and communication that would input into the guidance part of the portal.