Awarded contract

2024-721 German Representative for beef and lamb trade development

Details

Supplier(s)
AllPro Management Company s. r. o.
Value
£435,000
Duration
3 years
Topic
Marketing services
Published
21 March 2025

Tender description

AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets. The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

Timeline

  1. Completed: Award published21 March 2025
    Current notice
  2. Completed: Award date26 April 2025
  3. Next: Contract expiry date25 April 2028in 18 months

About the buyer

Agriculture and Horticulture Development Board (AHDB) is the statutory levy board for the cereals and oilseeds, dairy, beef and lamb, and pork sectors. The Department for Environment, Food and Rural Affairs sponsors AHDB, a non-departmental public body. Common goods and services are bought through framework agreements arranged by the Government Commercial Agency.

Over the past 5 years, most of AHDB's contract awards have been in agricultural and horticultural services, business services and IT services.

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Decision makers

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