Marketing and Communications Framework

Description

Pool Re are looking to establish a Framework Agreement for Marketing and Communication Services. Suppliers appointed to the Framework will deliver services to the Pool Re Marketing and Communications team. The Framework will be divided into three (3) Lots: Lot 1: Design, Videography and Annual Report Lot 2: Public Relations Lot 3: Public Affairs Lot 1: Design, Videography & Annual Report • Supplying all graphic design and artwork services for Pool Re’s external facing collateral, including but not limited to; posters, leaflets, brochures, reports (short and long), event materials, podcast graphics and more – which can be available in print, online or offline • Supplying graphic design, layout and artwork for Pool Re’s internal set of documentation, including but not limited to; internal policy documents, Powerpoint presentations and more – which can be made available in print, online or offline. • Creating and designing digital assets for online use, such as e-mail templates, digital banners and social media assets – ensuring a seamless and engaging user experience. • Collaborating with the Pool Re marketing and communications team to bring design concepts to life. • Maintaining brand guidelines up to date when necessary, which includes creating new logos, typography, photography and visual assets • Ensuring all designs adhere to the Pool Re brand guidelines, for example; selecting fonts and colour palettes to reinforce brand identity. This will include creating mock ups to illustrate design concepts and allowing decision making. • Ensuring all digital designs adhere to accessibility standards. Create accessible PDFs and uses Acrobat accessibility checker, colour contrast checker and other accessibility tools to ensure compliance with standards. • Development of brand propositions, visual elements and associated multi-channel style guides for services, programmes and partnerships, including but not limited to; creating of identity, colour palette, typography, look and feel. • Manage all aspects of video production required including but not limited to; o Provision of a rationale to support recommended approach o Film production including pre and post production stages o Storyboarding o Venue/actor sourcing o Live Videos o Animation • Proposing a design concept for the Annual Report (approx. 160 pages), including but not limited to; front cover, internal page design and table of contents • Providing copywriting assistance – reviewing the entire content of the Annual Report to ensure consistency of tone of voice is achieved and remove grammatical and spelling errors • Providing photography assistance to ensure relevant photography is used throughout the Annual Report. • Organising the printing of approx. 100 copies of the Annual Report, each year. Lot 2: Public Relations Suppliers shall be able to provide a full PR service across a variety of projects. This may include, but is not limited to: • Positioning Pool Re as a thought leader in the terrorism, reinsurance, insurance sector and in the wider media • Developing and implementing PR strategies, plans and tactics across a wide range of projects and campaigns • Defining annual key messages and definitions • Determine which media outlets we should be talking to, based on target audiences • Crafting engaging and newsworthy content for online media and print publications including but not limited to developing and writing advertorials • Managing social media accounts and connections with online influencers • Networking and building strong relationships with journalists and editors, pitching stories, generate interests (drafting and preparing content ahead of interviews) – particularly with specialist trade media • Managing crisis communication and reputational management • Proactively presenting PR opportunities such as conferences, awards, accreditations and speaking opportunities. • Managing and launching PR events • Organising media training of key spokespeople Lot 3: Public Affairs Includes Public Affairs and Political Monitoring • Implementing an engagement strategy which results in a deep understanding amongst MPs, Peers, Government Officials and relevant bodies such as Think Tanks of our organisational strategy and objectives. • Monitoring the political environment so that we are able to stay abreast of relevant developments in our areas of interest • Identifying and pursuing opportunities that enable us to further our objectives – examples including; responding to Government consultations, developing debate briefings, or partnering at external events • Providing advice and expertise about how we land our messages with different stakeholders and help produce briefings and other materials to support these • Supporting our attendance at political conferences and other political stakeholder events including but not limited to organising fringe meetings