Early Market Engagement for CRM Data Project

Description

Bristol City Council wishes to conduct an early market engagement for CRM data project for family hubs. The aim of the system is to: - Fully digitalise membership of the Family Hubs and reduce the current manual paper process. - Have complete clarity on family attendance and engagement. - Enable us to target families in areas and drive-up membership to key programmes. - Scale the system as we open more hubs across the city. The data management system will seek to enable the following outcomes and benefits: • Be able to ingest incoming data from Commissioned Partners and third parties e.g. voluntary organisations automatically. • Quality assurance reporting requirements to be satisfied on a quarterly basis. • Accurate data analysis, trend analysis and impact evaluation will enable informed decision making in modelling future service delivery and understanding impact on statutory services ensuring best delivery for citizens. This will promote and sustain the model’s long-term future. The onsite visitor management system will seek to enable the following outcomes and benefits: • Families will have the ability to register and sign up to activities onsite. • Data collected onsite will be integrated into the wider data management system collated into the data lake facilities, enabling attendance tracking and data intelligence. • Children’s centre staff will be able to spend time engaging with families. Admin staff will be able to focus on improving communications through social media channels and hyper local. Following an options appraisal and within the constraints of the grant envelope, we are pursuing a tactical solution, and we would like to now move into soft market testing with targeted vendors. Keywords: CRM, family hubs system, Customer Relationship Management