CyberScotland Partnership - marketing and communications management and coordination

Description

The purpose of this Prior Information Notice is to inform the market of Scottish Government’s intention to publish an Open procurement procedure for the provision of communications and marketing services for the CyberScotland Partnership (CSP); a collaboration of key strategic stakeholders, brought together to maximise cyber resilience communications and messaging across Scotland in a coordinated and coherent way. The contract is expected to cover a period of 1 year from August 2024 with the potential of a 1 year extension. Key deliverables: - Creating and delivering an annual communications and marketing plan for the CyberScotland Partnership(CSP). This will include writing content for digital and press releases, producing quarterly campaign asset packs that will be disseminated across the Partnership to reach public, private and third sectors. -Build, maintain and promote the CyberScotland brand and online presence through appropriate and effective marketing and communication activities and broadening social media reach into Scottish communities. -Maintain and update the CyberScotland portal - the national website - with up to date and trusted cyber security information, advice and guidance for businesses, organisations and individuals in Scotland. -Lead on the promotion of CyberScotland Week. -Produce regular cyber security bulletins for different audiences and help to increase subscriptions. -Organise and chair monthly meetings of the CSP Comms and Marketing Action Group to ensure coordinated and cohesive comms planning and delivery across Partners. -Write and present quarterly reports for the CSP Steering Group on progress of targets and key deliverables. -Produce end of year progress report for the CSP Steering Group on comms and marketing activities including recommendations for next steps. The contract is expected to cover a period of 1 year from August 2024 with potential for one year’s extension.