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Awarded

Social Media Recruitment with AI

Published

Supplier(s)

SOCIALLY RECRUITED LTD

Value

100,000 GBP

Description

In addition to the traditional methods of recruitment used by the Trust, the Outwood are looking to trial a new innovative solution that is based around artificial intelligence powered targeted marketing of the Trust to potential and future candidates. Lot 1: Service Objective: The Trust require a specialist digital provider to provide a comprehensive, AI-powered recruitment solution capable of effectively engaging with education sector candidates through precision-targeted, multi-channel social media campaigns. The service should prioritize both immediate and preemptive recruitment needs, optimizing campaigns in real-time to maximize candidate engagement and conversion rates. Key Requirements: 1. AI-Driven Campaign Management: * Automated campaign launch and optimization across various social media platforms. * 24/7 campaign monitoring and adjustment based on performance data. * Intelligent retargeting capabilities to reach qualified candidates across multiple channels. * Comprehensive tracking of campaign performance metrics, including views, clicks, applications, and hires. 2. Candidate Engagement Tools: * User-friendly candidate application pages with streamlined application processes. * Geo-targeted campaigns to reach candidates in specific geographic locations. * AI-powered targeted outreach to identify and engage with potential candidates. * Multi-channel retargeting to maintain candidate interest and drive conversions. * Performance Measurement and Reporting: 3. A shared dashboard providing real-time insights into campaign performance. * Detailed tracking of candidate journeys from initial engagement to application and hire. * Key performance indicators (KPIs) to measure the effectiveness of the recruitment solution. 4. Enhanced Employer Branding: * Support for creating and maintaining a strong employer brand through targeted messaging and content. * Integration with existing employer branding materials and guidelines. Additional Considerations: Data Privacy and Security: Ensure compliance with relevant data protection regulations and maintain strict security measures to protect candidate data. Scalability: The solution should be capable of handling increasing recruitment demands and adapting to changes in the education sector. Integration: The service should seamlessly integrate with the Trust's existing recruitment systems and processes. By meeting these requirements, the service provider will deliver a robust and effective recruitment solution that drives candidate engagement, improves hiring efficiency, and strengthens the Trust's employer brand within the education sector.

Timeline

Publish date

2 months ago

Award date

2 months ago

Buyer information

Outwood Grange Academies Trust

Contact:
Suzi Richards
Email:
s.richards@outwood.com

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