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Awarded

2024-708 Consumer Media Measure Modelling

Published

Supplier(s)

NielsenIQ

Value

115,000 GBP

Description

Awarded contract. AHDB's marketing team have done a few consumer media measure studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return to retail sales our campaigns have for our sector products. The last time AHDB did this for dairy was in 2020 for our Milk Your Moments campaign, however AHDB have a new dairy campaign which has not yet been evaluated in this way. Beef, lamb and dairy's 'Let's Eat Balanced' (LEB) celebrates the naturally delicious taste and flavours of British meat and dairy and the role they play as part of a healthy and sustainable balanced diet. There will be separate executions for Beef, Lamb and Dairy under the LEB banner. Dairy would cover multiple categories including milk, cheese and yoghurt within the same adverts. The campaign's largest burst will take place in January 2025. The media plan is not yet finalised but previous AHDB campaigns have used TV, BVOD, YouTube, Social Media (including TikTok, Instagram, Facebook, Pinterest etc), In-store media and more. Examples of the LEB content from 2024 and further examples of our recent Marketing campaigns can be found on the AHDB website. This went out to tender on the 22/8/24 with a closing date of 4/10/24.

Timeline

Publish date

2 months ago

Award date

2 months ago

Buyer information

Agriculture and Horticulture Development Board (AHDB)

Contact:
Sarah Waters
Email:
procurement@ahdb.org.uk

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Notice topic

Market research services

Related topics

Social research servicesFeasibility studyPerformance review servicesMarket-testing servicesSurvey servicesMarket and economic research; polling and statistics

Source

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