Digital Analytics

Description

Prior to commencing a formal procurement process and to help inform our strategy, NHSBT require a digital partner to manage our digital analytic activity across several websites, so NHSBT can manage website performance, evaluate campaigns and identify new opportunities and strategy, <br/>The delivery partner will need support the analysis of key website performance by maintaining the analytical environment and acting as a consultant on digital analytics. <br/>NHSBT are therefore looking to engage with suppliers interested in this opportunity in order to gauge market interest in this field. Lot 1: We want to enter into an agreement with an Digital Analytics agency to manage our Digital Analytics activity across the following websites:<br/><br/>https://www.blood.co.uk/<br/>https://www.organdonation.nhs.uk/<br/>https://www.nhsbt.nhs.uk/<br/>https://platelets.blood.co.uk/<br/><br/>The Digital Analytics agency will need to manage and develop the analytical environment in Google Analytics including GTM, provide consultancy support and expertise, and develop Digital Analytics strategy. The supplier may also be the need to produce or manage Reporting on an ad hoc basis. Additional information: We encourage suppliers to send their expression of interest by emailing the address provided no later than the 1st May 2024. All suppliers who express their interest before the date will be send a request for information document and Specification containing further details of the requirement.